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While everyone travels to New Smyrna Beach for the salty air and scenery, no vacation is complete without a good shopping spree. Our east coast beach town is known for quaint boutiques filled with one-of-a-kind products and clothing. Whether you fill your shopping bag with beachy souvenirs or a new summer wardrobe, there’s no guilt in spending as each purchase supports locally-owned businesses. From Canal Street to the tip of Flagler Ave, you’ll find everything from coastal home décor to a store just for pups. As you stroll, keep your eye out for our 5 favorite NSB shops listed below. Pick up a few mementos to bring New Smyrna Beach home with you!

The Posh Pineapple

330 Canal Street, New Smyrna Beach, FL 32168

While located in the historic part of NSB, you’ll find The Posh Pineapple knows how to keep with the trends. This boutique gift shop has a curated selection of home décor, handbags, jewelry, candles, and more. If you’re seeking a few items to remember NSB by, you’ll find hand towels and insulated tumblers that pay tribute to our beach town. We recommend this boutique especially if you’re shopping for others as its high-end brands and custom trinkets make for unique gifts. View the The Posh Pineapple’s full inventory here!


307 Flagler Ave # 103, New Smyrna Beach, FL 32169

As the name implies, this shop is the perfect place to grab thoughtful birthday and holiday gifts. With products that range from snarky greeting cards to ornate bath bombs and soap, you’ll find your basket quickly filling up with stocking stuffers. This store is centrally located along Flagler Avenue and is the most fun to visit during the holidays. Its festive display windows usher you in and convince you to walk out with a shopping bag brimming with holiday cheer. Stop by Gyftz during your next NSB vacation and check off your Christmas shopping early!

Wilde Side Beach & Surf

521 Flagler Avenue, New Smyrna Beach, FL 32169

No Florida beach town is complete without a huge souvenir shop! Wild Side Beach & Surf has everything one could ever need for the beach – boogie boards, swimsuits, flip flops, sun glasses, and even golf cart rentals. If you’re pining for a sweatshirt or shot glass emblazoned with “New Smyrna Beach”, this fun beach shop is where you’ll find it. Wilde Side Beach & Surf is a well-known on Flagler Avenue and resides right by the famous Flagler sign and beach access. Even if you swing by just to pick up sunglasses, all purchases support a family-owned business. Visit the website here.

Silly Willie’s

218 Flagler Avenue, New Smyrna Beach, FL 32169

Don’t forget about your pup! Whether you’re staying in a pet-friendly vacation rental or returning home to your fur baby, treat them to something special from NSB. Silly Willie’s pet boutique sells everything a dog-owner could dream of: adorable leashes, collars, small pet outfits, chew toys, treats, and dog-themed merchandise. This shop opened its doors to furry friends in 2003 and has been a part of the Flagler Avenue business community for nearly 20 years. Leashed dogs are encouraged to join your shopping spree and are rewarded with a treat at the counter. Thinking about visiting? View their website before you go.

New Smyrna Beach Outfitters

233A Canal St., New Smyrna Beach, FL 32168

Calling all outdoor enthusiasts! If your life revolves around fishing, boating, and anything near water, New Smyrna Beach Outfitters is the store for you. While it primarily sells fishing poles and tackle, this store is also known for selling popular outdoor brands such as Yeti, Patagonia, and Costa. If you’re looking to add a fun excursion to your NSB vacation, book one of their inshore, offshore, or fly-fishing trips. New Smyrna Beach Outfitters is nestled along Canal Street amongst fun, local restaurants and shops. See their website here.

Forget packing and shop instead as New Smyrna Beach is filled with the best boutiques on the east coast. Give yourself plenty of time to explore the local offerings when you book a week vacation in NSB. Complexes such as Oceania Plaza and Golden Arms are within walking distance of Flagler Avenue! Find your NSB vacation rental on our website or call us at 386.478.7863 so a professional vacation planner will assist you.